You may have seen this hundreds of times on various web pages without paying too much attention to it. But if you have a web site, its time you understood the relationship between "Add This" and your Google ranking. "Add This" is probably one of the easiest things you can do to enhance your Google page rank over time, for free. It works simply by making it easy for people to link to you. If your readers like your content, in one or two clicks they can share it via their favourite social site.
This has at least two significant effects on traffic to your web site. Firstly, you can expect to get direct traffic from social networking sites. Second, the link into your site will improve your ranking in Google, and drive search based traffic to your site.
Adding "Add This" to your site is trivial. You have little to lose and everything to gain from adding it to your site, so go ahead and give it a go. If you have an EPiServer site, I'd recommend you have your developer add it to selected page templates, such as those for news articles and events. You can also add it via the WYSIWYG editor, but for consistency it is better to have it built into the page.
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